Social Media Brief

Client name

Client phone

Client email

Address

company phone numbers and fax

hours of operation

company slogan/tagline

business industry/niche

year founded

list cities, townships, etc. you conduct business in

payment options?

what is your most profitable product or services?

describe company/business in 200 words

company goals/mission statement

website url or desire web address

list promotions, sales, coupons, you will run for web customers

Current marketing information

how are you currently marketing your business/company?

types of marketing/advertising used in past?

amount spent per month on advertising/marketing?

what is the value of your average sale/client?

how are you currenty getting the majority of your business?

what is the #1 reason customers come to you?

top 5 keywords someone would use when searching for your business,industry?

who are your top 5 competitors?

what has been your most effective type of marketing in the past?

list of publications/advertisements used for paid advertising in past?

approximatly how many current customers/clients do you have?

approximatly how many customers/client have ever bought from you ?

do you periodically touch base with current or preious customers/client? how often?

what methods do you use to keep in touch with current/former clients/customers?